Welcome to Innovative Consumer Research!
ICR is a leading research facility in West Michigan that is devoted to gathering opinions about food and beverage products.
Since ICR was formed in 1996, our friendly and knowledgeable staff has hosted thousands of adults and children at our Grand Rapids facility. The opinions of both adults and children gathered from this research have played a crucial role in developing the products that you find today on store shelves.
We extend our thanks to people who help us in this important research by giving them gift cards from a local store that often helps to stretch their monthly budgets.
Please take a minute to learn more about ICR, and let us get to know you better.