Innovative Consumer Research is a leading research facility in West Michigan that is devoted to gathering opinions about food and beverage products.

We Care

Since ICR was formed in 1996, our friendly and knowledgeable staff has hosted thousands of adults and children at our Grand Rapids facility.


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We Test

The opinions of both adults and children gathered from our research have played a crucial role in developing the products that you find today on store shelves.


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We Reward

We extend our thanks to people who help us in this important research by giving them gift cards that often helps to stretch their monthly budgets.


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WHAT PEOPLE SAY

"This was my first time here and I was very impressed. The facility was very clean and nice. The staff were very friendly and helpful. I'm very glad I decided to sign up and participate." - Jeanine A.

"My child always enjoys the taste testing and seeing all the other kids." - Holly S.

"All of the helpers are very kind and courteous. I enjoy coming here. There are lots of windows that make the environment warm and welcoming and feel clean & fresh. My station is always very clean." - Rachel S.

"This was my first visit and I was surprised how efficiently everything was done. There was no waiting (which is hard to do with a small child) and my child was very cooperative because of that. I thought my first visit went very well." - Teresa K.

"This is always fun to come in and try foods and things. I like being a part of the market research to see what is coming out for me and my children and family." - Pam B.

"Thank you for the opportunity to participate. I feel that these research groups are important when providing a good product." - Laurel R.

About

Innovative Consumer Research is a leading research facility in West Michigan that is devoted to gathering opinions about food and beverage products.

Our Address

Meadowbrook Business Park
5300 Corporate Grove Drive SE, Suite 100
Grand Rapids, MI 49512