About ICR

ICR has over 20 years of experience testing food and beverage products for babies and toddlers. We are conveniently located near the Grand Rapids airport and have a great team of friendly and knowledgeable staff in a safe, relaxed environment.

ICR testing panels are a fun outing for you and your baby! It’s a great way to share your opinion about food and beverage products. It even helps supplement your monthly household budget.

Your Opportunity

Take part in studies weekdays, evenings and on weekends (typically 30 minutes)
Test products in your own home
Earn rewards in the form of gift cards to a major retailer of at least $20

Call us at 1-800-991-3388 to:

  • Accept a test day and time
  • Cancel an appointment
  • Notify staff you are delayed
  • Learn more about how you can refer others to ICR
  • Update personal information
  • For general inquiries

Login when you have obtained your ID and PIN number to:

  • Learn how to use the scheduling system
  • See if you are eligible for any current studies

Regular testing is conducted at the ICR facility Tuesday through Saturday, from 9am to 5pm. ICR sometimes schedules testing outside of these days and times, such as evenings.


Innovative Consumer Research is a leading research facility in West Michigan that is devoted to gathering opinions about food and beverage products.

Our Address

Meadowbrook Business Park
5300 Corporate Grove Drive SE, Suite 100
Grand Rapids, MI 49512