Privacy Policy

It is the policy of ICR to strive to always keep you and your child's personal information confidential and protected.

Consequently, the company does not sell, rent, or loan personal information that you share with us to other organizations without your knowledge and consent. ICR will not use your personal information to market its own services, but it may send you emails to inform or remind you of opportunities as a panelist.

ICR uses personal information such as age and gender to quantify and analyze the results of tests and studies it conducts, but the information is not used to identify you specifically or allow you to be contacted by a third party.

ICR maintains physical, electronic and procedural safeguards to keep your personal information private, and only authorized employees may have access to your information. Please let us know immediately by writing us at Innovative Consumer Research if you believe your personal information with ICR has been released without your consent.

The ICR website may use cookies as a convenience for our panelists so they do not have to re-enter items each time they visit our site, but these cookies can be deleted easily from your computer at any time.

For a complete statement of our privacy policy, please refer to the Full Policy.


Innovative Consumer Research is a leading research facility in West Michigan that is devoted to gathering opinions about food and beverage products.

Our Address

Meadowbrook Business Park
5300 Corporate Grove Drive SE, Suite 100
Grand Rapids, MI 49512